Kenyan creatives across music, photography, fashion, painting and writing
Studio Mtaani / Kenya

Your music earns.Your name just isn't on it.

In Kenya the gap is rarely talent or plays. It is identity and copyright. Studio Mtaani fixes both, so you own your work and everything it earns — today, and for as long as it plays. Anza na “Mambo”.

Free to join — Studio Mtaani only earns a cut after you've been paid.

Your song is a small business. Every play should pay.

A hit is not one paycheck. It is many small streams of money flowing at once. Here are the places a single Kenyan song can earn from.

01

Streaming & downloads

Boomplay · Audiomack · YouTube · Spotify

Tiny on its own, real once thousands of people press play.

02

Skiza & caller tunes

the Kenyan classic

When a fan keeps your song as their ringback tune, you earn every month.

03

Radio & TV airplay

the big national stations

Every spin owes you a performance royalty, nationwide.

04

Clubs, matatus & live

where Kenya actually hears music

When your song plays in public, a public performance royalty is due.

05

Sync & brand deals

adverts · films · shows · TikTok

One placement can pay more than a year of streams.

06

International plays

Lagos to London to the diaspora

Afrobeats travels, and that money is yours too — if you are set up to collect it.

Creativity.

Culture.

Community.

Claimed.your name, on the work

04 The money is real

The gap is two things.

Your songs play everywhere. But without these two on record, the system has no way to send the money to you, so it goes missing.

!Gap one / who?

Identity

Who made this, and which exact recording and song is it? Without your creator ID and the right codes on record, no platform can match a play back to you.

!Gap two / whose?

Ownership

Who owns what share? When the splits between artist, producer and writer live only in a conversation, the money arrives and the arguments begin.

Close these two and the plays you already have start paying you. That is the whole job.

05 Speak the language

No one gets to confuse you again.

The four words behind identity and ownership, in plain Kenyan English.

ISRC

the recording

The global ID for one recording. It lets every platform match a specific play to you.

Code · 12 chars

ISWC

the song

The global ID for the underlying song: the melody and words, separate from any recording.

Code · T-000

IPI

you, the party

Your global ID as a creator. It ties every song you make back to your name, wherever it plays.

Code · 11 digits

Split

the share

Who owns what share. Agreed in writing, up front, so the money is never in doubt.

Agreement
06 How it works

Four steps. That is the whole job.

No jargon and no promises we cannot keep. Just the work we run for every artist, in the same order, every time.

01

Fix your identity

Your name on the song, with the right codes for the recording and the work.

IPIISRCISWC~48 hours
02

Lock your copyright

Ownership and splits agreed and signed in writing, before a shilling moves.

Same week
03

Collect what plays

With your ISRC registered through RIKE and the right platforms lined up, we make sure your plays are tracked and claimed, at home and abroad.

Ongoing
04

Get you paid

Verified earnings reach you on M-Pesa, the number you already use.

MonthlyM-Pesa
It all runs on WhatsApp. Nothing to download, nothing to learn.Free to join · We earn after you do
07 Power back to the creator

Getting you paid is only the start.

Studio Mtaani is building the rails that let artists own their future, not just their next payout.

Ownership, not handover

You own your rights

Your identity and copyright stay fully yours. We set them up and hand you the controls. No middleman owns your work.

Yours, on record
It adds up

Your catalogue becomes real value

Every song you register builds a track record of verified earnings — a growing body of work that is provably yours, and worth more the longer it plays.

Yours to build on
Know-how, not dependency

Training & capacity building

We train artists to understand and command their own rights, so the knowledge and the power stay in the community.

Knowledge stays home
RIKE
08 Built with RIKE

The whole country is listening.Now you get paid for it.

RIKE issues the ISRC — the official global code for a recording, and the first thing that lets a play be matched back to you. Studio Mtaani builds the rest of your identity and copyright around it.

09 Kila mtaa · kila genre

Every scene, from the bedroom studio to the main stage.

Gengetone to Benga — if it plays, it should pay. Studio Mtaani is built for every genre Kenya makes.

01 / EstatesScene
Artist performing live

Gengetone

Born in the estates.

02 / Nairobi waveScene
Vocalist on stage

Drill

The new Nairobi wave.

03 / VoicesScene
Guitarist playing music

Afro-soul

Voices that travel.

04 / Log-drumScene
DJ performing for a crowd

Amapiano

The log-drum sound.

05 / OriginalScene
Large live concert

Benga

The original groove.

Scenes shown for illustration. Photography is stock, to be replaced with real, consented programme artists.

10 In partnership with

This house is not built alone.

Your music is already out there working.

Bring the money home.

It is your music and your money. We fix the two things standing in the way — and the rest stays yours, for as long as your music plays.